Giving free meals good for business
Yeoh Guan Jin | 09 Mar 2018 00:30

IT’S the weekend, and you and your beloved are planning to splurge a bit on dinner. At the same time you can’t leave the kids at home all by themselves, so you have to take them along with you. But with the little tykes in tow, and constrained by a fixed budget, your choices are limited.

Few restaurants serve kid-size meals, which should come at a lower price, so you end up ordering adult portions for each of them, which they can’t finish anyway.

You could either pay for four or five adult portions instead of only two, or settle for a home-cooked meal.

Undoubtedly fully aware of the difficult choices we of the middle class have to make, restaurant operators have begun to offer free meals for minors. Then came other “extras” – play area for the kids, or colouring books to keep them occupied while waiting for their meals.

These days, making the kids happy has become a selling point for many in the restaurant business. Among the many “offers” for children, the free meal is probably the most mouth-watering.