Just take it and go
Yeoh Guan Jin | 09 Feb 2018 00:30
An employee scans in to shop at the Amazon Go store in Seattle, Washington, US. The store uses no cashiers – Bloomberg

Cashless is old school. Passé. Old technology. It’s so tedious to have to swipe your card or scan your mobile device. We have better things to do than wait in line to perform such mundane tasks. But things are changing. All you need to do now is walk into the supermarket, pick what you want, and walk out. As simple as that.

This has recently been made possible by Amazon, the world’s largest online retailer. This is the very same company that spent the better part of the last two decades trying to make people shop in cyberspace rather than drive to the local supermarket.

That, no doubt, is a great way to shop. It’s so convenient. You can buy anything you want and pay for it without even having to get off your seat. Then all your purchases get delivered to your doorstep.

But lately, the company decided to disrupt its well-established business strategy by investing in the brick-and-mortar platform – the very technology it spent its entire existence trying to bury.