Beyond technology adoption
Calyn Yap | 02 Mar 2018 00:30
Digitalisation can help companies simplify and reduce manual processes and costs in operations, driving better efficiency that may then translate into savings for consumers

THE impact of digitalisation in businesses can no longer be ignored. As a result, businesses are increasingly seeking ways to transform their operations digitally. Despite varying definitions, digital transformation goes beyond the adoption of technology.

Digital transformation is a confluence of technology, processes and business models, which can enable the creation of new products or services, or new verticals for businesses.

It also provides better focus towards improving customer experience. Digital transformation strategy also provides a clear pathway in helping to create a viable digitalisation plan.

“Digitalisation is a method to simplify how we do business and to engage with consumers directly, a trend that has been emerging over the past five years,” says Zurich Insurance Malaysia Bhd senior vice-president and general insurance market management head Junior Cho.