Enterprise
Brushing up on hygiene
Calyn Yap | 30 Mar 2018 00:30
Chaco Polish is the brand’s flagship product and bestseller

CHACO Polish, a homegrown tooth brightening paste, is attempting to reinvent oral care by using unique natural ingredients.

The product, co-developed with help from Universiti Putra Malaysia’s (UPM) Institute of Bioscience, has received the nod from the Ministry of Health (MOH) and the National Pharmaceutical Regulatory Agency.

With the growing success of the product, Chaco Polish’s creator and company founder Ida Othman, a serial entrepreneur, is looking to export it to the Asean and Middle East markets.

Like most entrepreneurial ideas, her company Chaco too had humble beginnings with Ida failing several times before finally succeeding.

But with Chaco Polish, it appears that she finally found her calling in the oral care industry.