Enterprise
Capitalising on the cassette tape renaissance
Najihah S | 05 Jan 2018 00:30
Jessica Chuan learned how to weave cassette tape films from her mother

WITH the introduction of compact discs (CD) and digital forms of music and streaming applications, the once ubiquitous cassette tape might be forgotten. However, it is far from gone.

The audio medium, which debuted in the 1960s, did not strike a chord with the masses until the late 1970s.

Things changed in the 1980s as businesses realised that the low production cost and compact size of cassette tapes should be marketed on a mass scale.

It became the go-to medium in the 1980s and most cars were equipped with a cassette tape player.

Fast forward to this era, and the cassette tape is still in demand by certain segments. FocusM looks at some local companies that are serving this very niche market.