Enterprise
Cultivating entrepreneurship on the airwaves
Najihah S | 05 Jan 2018 00:30
We create activation programmes such as workshops and forums and we do it at convention centres and higher learning institution, says Low

MANY local radio stations joined the airwaves over the years but two-year old Entrepreneur Fm (eFm) is probably one of the few to focus on cultivating entrepreneurship in the country.

The radio station is the brainchild of Global Entrepreneurship Movement (GEM), a non-profit government agency, catering to business owners and those interested in business in general.

GEM executive director Low Ngai Yuen describes the station as “the intermediary between the business owners and listeners.”

“There is a need for this type of platform to disseminate resources [information] from agencies such as GEM. Last year alone, there were more than 100 entrepreneurial programmes conducted, and GEM was involved in most of them” she adds.

eFm, based at Futurise Centre Cyberjaya, is supported by the National Entrepreneur Development Office under the Ministry of Finance, in collaboration with Malaysian Global Innovation and Creativity Centre.