Enterprise
Digital Durian champions local cartoon content
Calyn Yap | 01 Dec 2017 00:30
Digital Durian wants to be a content IP creator for young children by giving value through edutainment, says Sinan

HOME-grown animation studio DD Animation Studio Sdn Bhd (Digital Durian), the creator of hit children’s music-based cartoon Didi and Friends, is narrowing its focus for growth.

Having made a name for itself on the local market, it wants to bring the studio global via partnerships to create intellectual properties customised for different markets.

Didi and Friends is now one of the country’s most popular preschool TV programmes, and has garnered well over 700 million YouTube views. With its new cartoon series – Omar and Hana – the animation studio is planning to tap the Middle East market, including Dubai.