Focusing on the last mile
Calyn Yap | 02 Mar 2018 00:30
In the longer term, GoLog wants to establish airport luggage hubs, which would help travellers move their luggage to and from the airport

THE local logistics industry has seen strong growth on the back of the e-commerce boom in the country, but there is also increasing competition despite its brimming potential.

That said, GoBuilders Netsoft Sdn Bhd (GoLog) believes it has what it takes to carve out a niche in the market.

Leveraging machine learning and artificial intelligence, its vision is to connect businesses with smart logistics and deliver a better experience for drivers and customers/users.

Its founder and CEO Ivan Chin Wen Hau explains, “What we’re building now is the process – the “brain” – so the system will automatically study orders and segregate it to the right drivers.”

“Through the use of technology, we intend to achieve a safer, faster and more reliable way for deliveries to be done,” adds its operations and finance head Justin Tai Yee Shen.