Retail trends for brands to weather
Timothy Liew and Pamy Wong | 09 Mar 2018 00:30
If your brand is still using departmental stores to push its products or services, then you need to start looking at how you can connect directly with customers
IT was reported that retail sales contracted by about 1.1% in the third quarter of last year. The sluggishness was seen in all sub-sectors, except for pharmacy, personal care, and other speciality retail stores which grew.

For a while, it seemed like the end of the road for brick-and-mortar retailers.

However, based on key trends this year, there are measures that can be taken to change the way such retailers traditionally conduct business.

It is easy for a brand to spend big bucks on marketing on social media and other channels. The difficulty lies in building relationships with each and every customer who has seen or even reacted to the marketing efforts.

As such, retailers should look at how they can spend their marketing budgets more effectively by designing programmes that are targeted at building customer relationships.