Sarawak business event sector sprints ahead
Najihah S | 08 Sep 2017 00:30
Borneo Convention Centre Kuching is the main venue for business events in Sarawak
Business events, which typically comprise meetings, incentives, conventions and exhibitions (MICE), are revenue-generating activities and competition is only getting stiffer.

According to Malaysia’s Business Events Roadmap by the Malaysia Convention and Exhibition Bureau (MyCEB), business events have generated more than RM4 bil in the past five years.

While such events are mostly concentrated in Kuala Lumpur, other major cities in the country are fast catching up as well. In particular, Kuching in Sarawak is thriving in terms of business events and it is only getting started.

As a second-tier business event destination, Sarawak is fast becoming one of Asia-Pacific’s preferred stops for such events and has brought more than RM504 mil to Sarawak’s economy since it first started playing host more than a decade ago.

Sarawak Convention Bureau (SCB), which was established in 2006, has been instrumental in catapulting Sarawak’s potential in the business event arena.

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