Enterprise
Take a leaf out of Shiseido’s books
Behonce Beh | 10 Nov 2017 00:30
Counselling and the human touch remain two key touch points for prestige brands like Shiseido to compete globally
The local cosmetic and beauty products market continues to be marred by a number of unscrupulous manufacturers which produce harmful products.

Every year, the National Pharmaceutical Regulatory Agency under the purview of the Healthy Ministry releases a list of cosmetic products that have been cancelled.

Cosmetics on that list are those found to contain banned ingredients such as controlled poison and usage could harm the consumer’s well-being.

While the country is not short of quality beauty products by local manufacturers, these unscrupulous ones have dented consumer confidence in made-in-Malaysia goods.