Mainstream
Brand EcoWorld, not Liew
Joseph Wong | 13 Oct 2017 00:30
Liew (right) and his son and heir apparent Tian Xiong

It cannot be denied the EcoWorld brand is very much associated with its founder Tan Sri Liew Kee Sin. However, the property icon wants to change that. He has started taking steps to “transfer” the EcoWorld brand association from himself to his companies – Eco World Development Group Bhd (EcoWorld) and Eco World International Bhd (EWI).

He knows the investing public still tends to associate him with the brand, but he wants it to stand on its own merits. “I know when we formed EcoWorld, people associated the company with me. I was the brand, but the company is already four years old and has established itself as one of the big property brands,” he tells FocusM.

“That’s why I’ve stepped back and let capable people like Datuk Chang [Khim Wah] and Datuk Teow [Leong Seng] lead the companies to the next level.”