Mainstream
DRB-Hicom rides on Geely’s Volvo plans
Khairul Khalid | 05 Jan 2018 00:30
While all eyes are on DRB-Hicom Bhd’s turnaround plans for Proton this year, its strategic partnership with China’s Zhejiang Geely Holdings Group Co Ltd is expected to have a wider impact on the automotive industry.

The market is abuzz over Geely’s plans to turn DRB-Hicom’s plant in Tanjung Malim, Perak into a regional hub for its Volvo marque. Although details are still sketchy, a former executive at DRB-Hicom’s automotive division tells 
FocusM that if the plant expansion materialises, it will be a key catalyst for Geely in the region.

“I believe so. There have been longstanding plans to expand the underutilised Tanjung Malim plant into a major Volvo assembly and distribution centre in Southeast Asia. The facilities in Tanjung Malim are widely considered to be one of the best in the region.

“Even Volkswagen was eyeing the Tanjung Malim plant when it was in talks to partner up with Proton,” says the executive.