Mainstream
LBS Bina eyes new set of buyers with mall purchase
Shalini Kumar | 10 Nov 2017 00:30
By showcasing its properties in recently acquired M3 Mall, LBS Bina hopes to attract a new segment of buyers

Developer of affordable housing, LBS Bina Group Bhd, is looking to tap into a relatively new buyer segment by using its recent acquisition of a mall to showcase its properties.

Group managing director Tan Sri Lim Hock San says as the mall is in an area with a predominantly Malay population, it would be able to attract new buyers by showcasing the group’s properties throughout the mall.

“We are looking at targeting more Malay buyers. Previously, we would have to rent space in another shopping mall and we were very limited in what we could do. But now that this is our mall, our space, we will be able to permanently showcase what we have. I believe this will be attractive to the shoppers there,” he tells FocusM in an interview.