Mainstream
Magnum strives to remain relevant
Lim Cian Yai | 02 Feb 2018 00:30
The business is still absolutely feasible and we have a strong brand, says Magnum’s CEO Datuk Lawrence Lim Swee Lin
The inability of number forecast operators (NFOs), Magnum Bhd and Berjaya Sports Toto Bhd (BToto), to keep pace with the sophisticated online betting offered by illegal NFOs has always been a thorn in their side.

Although both Magnum and BToto want to compete with illegal NFOs, they are not allowed by the authorities to offer online or mobile betting services. Interestingly, only Pan Malaysian Pools Sdn Bhd, another NFO player, is allowed to offer online betting.

Pan Malaysian Pools, privately owned by Genting CSR Sdn Bhd and several local tycoons, operates the Da Ma Cai (DMC) number forecasting games. It is governed by the Totalizator Board of Malaysia.

The Racing (Totalizator Board) Act 1961 allows operators to offer telephone betting services. However, DMC has evolved to extend its services via mobile phone and online platform. DmcGo, a mobile phone app from DMC, is the first and only legal lottery betting application in the country.

With the popularity of online betting from DMC and illegal NFOs, investors are concerned about the prospects of Magnum and BToto, whether they will be able to compete and remain relevant.