Markets
Putting trust-building into practice
Cheah Chor Sooi | 07 Jul 2017 00:30
Contrary to common perception, trust – a vital element of business – is a tangible asset that can be measured. However, is there’s no one way to measure it because what is deemed as “the best way for a company” might not work as well for another.

Nevertheless, “trust profiles” can be created to provide an idea of the respective trust levels of companies, according to PricewaterhouseCoopers (PwC) Malaysia managing partner Sridharan Nair.

Similarly, companies can do the same by creating their own “trust profiles” to quickly identify areas where more focus is needed. 

“The basic principles that can be adopted include integrity, walking the talk, ethics and a code of conduct,” he tells FocusM. “So my suggestion is for companies to ensure those values are embedded in their corporate culture, as well as to create a trust-building model that corresponds to their purpose and business goals as a guide.”

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