AR technology to boost property sales
Joseph Wong | 18 Oct 2017 23:39
More and more property developers are banking on virtual reality (VR) and augmented reality (AR) devices as a draw factor as well as a marketing tool for their projects.

While VR is “hot” at the moment, the way forward is AR as it incorporates the best of virtual technology with the real world, says JETK Innovation Tech Sdn Bhd CEO Justin Chang.

“I first came across VR in Australia. It is new here in its current usage but it’s not new technology. Of course, the graphics are much better now (compared to the 1990s),” he says.

The limitation of VR is that it exists in a virtual world and is disconnected from the workings of the real world, he says.