Bloc party approach to property development
Aliff Yusri | 04 Aug 2017 00:30
Mont Kiara is well known as a high-rise haven catering to affluent domestic purchasers and expatriates, thanks largely to the efforts of condo king Datuk Alan Tong Kok Mau.

The development of Mont Kiara has long since moved beyond just Tong and the company he founded, Sunrise Bhd. Today, competition among developers in the township is heated, with players such as MKH Bhd, Trinity Group Sdn Bhd and Bön Estates Sdn Bhd, among others, all striving for a share of the lucrative market.

Amid this milieu, Bön Estates’ anticipated entry point of RM450,000 for its upcoming Bön Kiara high-rise development has turned heads. Should the developer maintain Bön Kiara’s current unit sizes and entry points, the project will likely launch at about RM690 psf, slightly above the market median. This compares with the median subsale price of closer to RM950,000 for condos and serviced residences there, according to Brickz property portal.

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