Property
Digitising the property buying process
Ang Hui Hsien | 06 Oct 2017 00:30
The residences in Grid are hailed as the first build-and-buy homes online to be introduced in Malaysia and Singapore

As homebuyers become more discerning in their property-buying decisions, developers have also evolved and come up with innovative ways to market their products.

This is not a recent occurrence, as PropertyGuru Malaysia country manager Sheldon Fernandez explains.

“Developers, for decades, have been trying new and unique approaches to reach consumers, whether for branding and awareness purpose or to generate marketing leads and sales,” he says.

The only difference between then and now, he says, is greater use of technology. Easy access to market intelligence has helped the current generation make more informed decisions and assume more control during the property buying process.