F&B outlets the new anchor tenants at malls
Anthony Dylan, a member of Malaysia Shopping Malls Association | 13 Oct 2017 00:30
Today, food and beverage outlets at shopping malls have become venues for social and economic interaction
EXPERTS say the food and beverage (F&B) component in the tenant mix of shopping malls has reached 30% of the net lettable area.

However, raising the percentage of F&B outlets must be carefully thought through as it is a costly exercise. 

The tenant mix of shopping malls today is vastly different from what one would have previously grown accustomed to.

In the late 1980s, shopping malls targeted consumers who yearned for a comfortable yet convenient place to shop.

Brands were mainly highly regarded local names or those unique to shopping malls.

F&B offerings were merely an add-on to the mix of predominantly fashion, daily goods, and services.