Growing Malaysian hotel brands abroad
Ang Hui Hsien | 09 Mar 2018 00:30
Berjaya Eden Park Hotel in London

The hotel business is huge and growing. According to market research and business intelligence portal Statista, the global hotel industry raked in revenue of US$554.64 bil (RM2,172 bil) in 2016.

With such great potential, it is not surprising many Malaysian hospitality groups, such as Berjaya Corp Bhd and Sunway Bhd, are busy growing their presence overseas via their respective hospitality divisions.

While the returns can be lucrative, operating a hotel business abroad is a different ballgame as the economic climate and regulatory requirements in the respective jurisdictions have to be carefully considered.

The upside is a foreign environment gives homegrown brands opportunities to stand out from its peers, by offering Malaysian hospitality to a growing number of global travellers.