Property
iProperty carves digital niche in real estate
Ang Hui Hsien | 02 Feb 2018 00:30
(From left) iProperty.com Malaysia’s general manager of Malaysian agents Leon Kong, Haresh, Kashif and IQI Global group executive director Sheila Tan at the signing ceremony of the commercial agreement
IN an age where technology is applied in practically every industry, prompting the coining of words like fintech (financial technology) and proptech (property technology), iProperty Group has emerged as a strong advocate of the application of digital tools in the real estate industry.

And with household broadband penetration of over 82%, it makes sense for the group to shift its business focus in Malaysia to emphasise on digital technology.

“Digital is at the heart of the revolution we see in the marketplace, and Malaysia is doing great work at building a digital marketplace,” says REA Group-Asia CEO of Singapore and Malaysia Haresh Khoobchandani.

iProperty is no stranger when it comes to digital technology, being the owner of several property portals across Asia.