Rebranding to keep up with the times
Ang Hui Hsien | 01 Sep 2017 00:30
The refurbished MS@Work features the new logo in a bolder font
Since venturing into property development in 1994, Mah Sing Group Bhd has become a respected name in the industry. Over the past 23 years, it has amassed a vast portfolio of projects across the commercial, industrial and residential sectors.

However, the group realises it cannot rest on its laurels as past successes will count for nothing if it is unable to adapt to change – be it the business environment, demographics, consumer demand, new competitors, regulations or policies.

That probably explains why group managing director Tan Sri Leong Hoy Kum recently initiated a major rebranding exercise as well as a renewed focus on affordable projects and increasing its land bank in Greater Kuala Lumpur.

That culminated in the unveiling of a new logo by Leong at Mah Sing’s annual dinner in February, its first brand change in years. This is the group’s third logo since its inception in 1965 as a plastics trading company.

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