Rethinking theme parks
Aliff Yusri | 11 May 2018 00:30

Theme parks are repositioning themselves as corporate training venues as land needs, operating costs and licensing fees outweigh the one-time pull factors of their entertainment components.

Despite a wave of planned theme park launches seeking to duplicate the catalytic effect of Sunway Bhd’s Sunway Lagoon Theme Park in Bandar Sunway, operators such as District 21 have struggled with tapering visitor numbers following initial opening floods.

“District 21 was launched in December 2014. We saw a tremendous response when we started, but theme parks in general don’t attract repeat business on a significant scale. Visitors come and try them once, for the experience,” says District 21 park manager Kent Siew.

Since taking the helm in 2015, Siew has striven to change District 21’s focus, which previously emphasised conventional rides and attractions, towards the team-building space. As part of this move, District 21 launched the country’s first indoor Ninja Warrior Course in January to offer more for corporate groups.

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