SDB’s new brand philosophy
Joseph Wong | 01 Dec 2017 00:30
The SqWhere is expected to be completed in 2019
In an industry dominated by big township developers, Selangor Dredging Bhd (SDB) is perfectly comfortable to remain a niche player focusing on higher-end properties.

However, to ensure that it is not submerged in a sea of small and mid-sized developers, SDB has formulated a seven-point “brand manifesto” aimed at bringing it to the next level.

The document is divided into seven guiding principles – investing in the company’s own products and the community, and focusing on quality, customers, staff, environmental sustainability and peace of mind.

The biggest challenge facing the 55-year-old mining company turned property developer, helmed by managing director Teh Lip Kim, is to ensure the group does not just talk the talk but walk the talk as well.