Under the influence
Joseph Wong | 29 Jun 2018 00:30
They may appear unassuming, but professional public speakers can have a significant impact on the success (or failure) of a property development, especially when the individual has a strong following.

These property influencers, who normally have followers by the thousands, have become a force to be reckoned with as they are now an integral part of the decision making process for buyers and investors.

The insights of these opinion leaders have an impact on a given property, especially when buyers and investors are already on the verge of making the purchase. The words of these property influencers can become the catalyst for property seekers to seal the deal.

It is little wonder then that property event organisers and developers readily engage their services to help sell their properties.

FocusM takes a look at eight of the more prominent property influencers in the scene. There are many others who, due to their stature and positions in reputable property firms, can be equally formidable.

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