AXA Affin General Insurance Berhad (AXA) once again cements its market-leading reputation, notching consecutive big wins for delivering innovative and exceptional HR practices.
AXA has bagged the Gold award at the inaugural Malaysian Employers Federation Employer Excellence Award 2019, held in conjunction with its 60th anniversary celebration to recognise excellent employers with outstanding HR policies in the country. The Company has also received the Silver award for Excellence in HR Innovation at the recent HR Excellence Awards 2019, one of Asia’s most renowned HR awards.
This great achievement is a testament to AXA’s success in going beyond traditional HR strategy and advancing its practices from employee experience to human experience. The strategy stems from AXA’s strong belief that its business goals and commitment to customers are engendered through the actions of its People. The Company continuously drives progressive and innovative initiatives and encourages professional growth in an open and inclusive workplace.
En. Mohd Syukri bin Ahmad Sudari, AXA’s Chief People Officer commented, “At AXA, we are driven by a strong purpose to empower people to live a better life. As we are gearing up for industry 4.0, it is imperative for us to accelerate and future proof our workforce to enrich the value we deliver to our customers. To achieve this goal, we need to foster an agile, innovative and people-centric culture—it is about being personal, engaging and progressive.”
To drive innovation, simplification and better engagement among employees, AXA has:
- rolled out Robotics Process Automation in recruitment, engagement, rewards and recognition as well as performance management. The Company is the first in the industry to introduce Alex the Robot, which has successfully reduced recruitment turnaround time by 70%, allowing employees to focus on value-added tasks instead of manual administrative work.
- deployed Amber, CEO’s artificial intelligence chatbot assistant to seek employees’ feedback throughout their journey with AXA.
- invested handsomely in Learning and Development programmes to enhance employees’ learning experiences with technology and enable them to learn on the go. For example, the Pocket Coach that functions as an engaging mobile learning companion to supplement traditional learning with gamification.
- developed a number of meaningful initiatives to provide better work-life integration to its diverse workforce. The Compressed Work Schedule Arrangement is one of the notable initiatives introduced to give employees the flexibility to take 2 Mondays or Fridays off in a month, by working an extra 45 minutes for 9 consecutive days.