Perak State Government collaborates with Grab
Focus Malaysia 22 Jul 2019 14:05

The Perak State Government in collaboration with Grab Malaysia, today launched ‘Projek Cita-Nita’, a first-of-its-kind joint effort to help women in Perak, especially to those within the B40, in returning to the workforce by providing child care subsidies. This 12-month initiative was launched by YB Wong May Ing, Committee Chairman of Perak State Social Wellbeing, Women Development, Family and Social Welfare, in the presence of local partner TASKAs, GRAB Malaysia and a group of deserving women.

There are currently 140,000 of women between the ages of 22 to 55 years, prime working age population, in Perak who are not actively seeking for employment. Many of them attribute it to their full time task as family homemakers, affordable childcare and flexible working conditions.

“As childcare is expensive, it is affordable to have a stay-at-home parent. However with the current cost of living, there is always one question that is constantly lingering on their mind, seeking additional financial opportunities to contribute to their household income. We believe that greater understanding of B40 needs, will definitely help us deflect socio-economic issues faced by the state in the long-run. We hope this initiative and many others will help to alleviate women’s challenge to balance family and work, especially for those who are willing to join the workforce,” said Wong May Ing, Committee Chairman of Perak State Social Wellbeing, Women Development Family and Social Welfare.

Perak State Government will be playing a significant role in the launch of Projek Cita-Nita, in collaboration with Grab Malaysia, will be offering child care subsidies valued at an average of RM150 per month, for up to 12 months, at participating TASKAs across Ipoh. In addition, Grab Malaysia will be providing an opportunity for this group of women to drive and earn on the Grab platform, with the common goal of providing flexible income opportunity.

The program brings together the common values shared by the Perak State Government, through YB Wong May Ing and GRAB Malaysia, and aims to enable, empower and elevate women by reducing their child care workburden, and encourage them to participate in the workforce.

Registration will kick start on 21 July 2019, and successful applicants will be notified and may start sending their children to selected TASKAs from 1 September 2019 onwards. Grab will do consistent monitoring of female driver-partners in the programme to ensure they meet minimum driving requirements to continue receiving the subsidy.

Projek Cita-Nita was initiated by a group of like-minded individuals from the Axiata Young CEO Development Programme (YCDP). Briefly, YCDP is the highest track of the Axiata Young Talent Programme (AYTP) and is geared at nurturing world-class game-changing CEOs of tomorrow.

For further information on Projek Cita-Nita, kindly log on to

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