Classic Americana
Lavonne Cheah 
The store in Melawati Mall

U.S. Polo Assn. recently opened not one, but two stores, a flagship in Sunway Pyramid and another outlet in Melawati Mall. A purveyor of polo style, US Polo Assn. is the official brand of the United States Polo Association, the governing body of the sport of polo in the US since 1890.

Offering a variety of men’s and women’s fashion essentials such as button-down shirts, graphic tees, denims, cotton twill pants and, of course, the classic polo shirts, it truly reflects an authentic all-American style of polo players.

“The brand captures the authenticity of the sport while embracing the genuine spirit known throughout the world as classic American style,” says Lilian Ong, FJ Benjamin’s USPA divisional manager. “It may not be terribly trendy, but it certainly trends right.”

There is something for every occasion. The classic oxford shirts, for instance, offer a tailored look for work and play. “You could match the oxford shirt with pants for work or with shorts for the weekend. It’s smart-looking and versatile,” enthuses Ong.

But the highlight is the polo shirts that come in 11 colours. Made with 100% double-ply cotton and boasting a slim fit silhouette with intricate embroidery, they are available in sizes for children and adults.

Then there are the anti-odour, anti-static wool socks, His and Her bags for outdoor adventures,and belts that can be worn on either side, thanks to an switchable buckle. The ladies will love the new range of handbags with pretty patterns.

U.S. Polo Assn. captures the style authenticity of the polo sport

This month, the brand also launches the To Travel product line consisting of fleece jackets, hoodies as well as water- and wind-proof jackets.

“Our products stay true to the American heritage. From polo shirts to casual clothing, all have contrasting trimmings, subtle embroidery, and surprising details here and there,” notes Ong.

She also reveals that there are plans to open five more stores in Malaysia next year. For spring, watch out for the Boston Club Collection. Ong also promises some nice surprises for Chinese New Year and Valentine’s Day.

This article first appeared in Focus Malaysia Issue 262.