Colour Me Digital
Evanna Ramly | 01 Sep 2017 00:30
Looi is excited by new opportunities in fashion, thanks to technology

When Melinda Looi first heard that Epson Malaysia would be among the main sponsors of Kuala Lumpur Fashion Week (KLFW) 2017, she jumped at the chance for an exciting collaboration. “The partnership was very sudden but somehow we managed to prepare everything in two months,” she reveals. “It was a great opportunity for me to have fun and be even more adventurous than usual.”

The award-winning designer used Epson’s SureColor F-series digital textile dye sublimation printer, designed to produce high-quality colour artwork to be transferred onto textiles. Its advanced technology allowed Looi and her design team to experiment with a wide range of prints and materials including satin, chiffon and even PVC, all without the exorbitant costs and lengthy time of frame-making required for conventional textile printing.

At KLFW 2017, Looi showcased the innovative collection, dubbed The Interiors, which draws inspiration from the decorative elements and components of interior space. On the runway was her fashionable take on the curation of space with an eclectic mix of textures, patterns and colours. Think vibrant prints of carpets, paintings and candles in embellished silhouettes that are easy to wear, yet still retain that edginess so synonymous with her eponymous label.

“Technology adds an incredible advantage to apply innovation in the fashion industry,” she muses. “A number of different technologies are currently being experimented with, such as e-textiles with circuits built into it. I love how technology can bring all these amazing things to the design field.”

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