Style
Cool Collective
Evanna Ramly 
Vivy hopes to further elevate the designers of FashionValet
advertisement[x]

Since 2010, FashionValet has championed Malaysian designers, breaking down borders and elevating them to an international level through its e-commerce website. The journey of these talents has now been documented in a lush tome, The Rise of Malaysian Designers.

An exquisite addition to any coffee-table or shelf, the 300-page book covers 20 of the biggest designers and brands to have collaborated with FashionValet. Discover the stories behind Afiq M, Aere, Alia Bastamam, Arared, Cala Qisya, dUCk, Fizi Woo, FZK by Fitri Zainal, InnaiRed, Khoon Hooi, Laguna Sydney, Locka, Love To Dress (now known as Olloum), Mimpikita, Nurita Harith, Poplook, Rizman Ruzaini, Syaiful Baharim, Thavia, and Tudung People.

At the launch of The Rise of Malaysian Designers

It took the team at FashionValet about a year to complete the project – interviewing, curating, editing and designing every single page of the book. The goal was to give the designers a platform that would enable them to further their reach, to tell their tales of how they got to where they are now and, in some cases, even expose delicious secrets. Expect never-before-seen photographs, exclusive excerpts and quotes as well as unique brand stories.

“Quite honestly, I felt so emotional writing my (publisher’s) note after reading every word of all the 20 designers’ stories,” shares Vivy Yusof, co-founder of FashionValet. “It made me realise how there is so much depth to each designer even if to the outsiders, their brands are just names. This is exactly why I wanted to do the book because I truly believe you can never truly appreciate something until you know the history.”

Vivy hopes The Rise of Malaysian Designers will take the brands supported by FashionValet to even greater heights. “We’re speaking to distributors now so that the book can be widely sold in other places. We hope to work on more editions because more people need to know our own fashion stories. It’s the only way we can truly be proud of our talents.”

“The core purpose of FashionValet, and the value that each department upholds, be it marketing, warehousing or buying, is to build brands that last,” reiterates Nadia Norzuhdy, marketing manager of FashionValet. “And this is only the tip of the iceberg in our mission to elevate the brands and designers whom we admire and hold dear. It’s been such a pleasure getting to know all of them and their stories, and we cannot wait to share it with the world.”

Available at FashionValet outlets in Bangsar Village II and Pavilion Kuala Lumpur as well as www.fashionvalet.com



This article first appeared in Focus Malaysia Issue 257.