Heartwarming Presents
Evanna Ramly | 08 Sep 2017 00:00
Zuliana Zulkiflee Abbas with the gift boxes for expectant mothers.

In addition to the proverbial stork, expectant mothers in Malaysia now have even more little bundles of joy to look forward to. Recently launched is the subscription service, Before She Pops, which curates thoughtful gift boxes for pregnant women to be delivered each trimester. Said to be the first of its kind in Malaysia, it has already won numerous fans in Kuala Lumpur.

“The idea came to me when I was in my third trimester. I was working from home because I wanted to rest and didn’t want to stress myself out,” says Zuliana Zulkiflee Abbas, founder and CEO of Before She Pops. “Feeling somewhat confined, I thought it would be nice if I could have things that I would need for my pregnancy, such as herbal tea and body oil, delivered to me.”

At that point, she found that she was too tired to go out looking for these items. She was also still recovering from an exhausting first trimester when she suffered terrible morning sickness. “Scrolling through Instagram, it struck me that it would be wonderful to have a gift box in which all these essentials could be delivered to pregnant women as a special treat.”

As it was her first pregnancy, the 30-year-old admits there was a lot she did not know. “Needless to say, I was constantly Googling to check what was safe to take. So I wanted to provide something that was worry-free, one less thing for pregnant women to worry about. We selected items that are 100% safe for pregnant women; these are natural products that are also organic wherever possible.”


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