Style
Loud and Proud
Evanna Ramly 
TOP: IC! Berlin X Tarian (left); IC! Berlin Urban
Fashion often conveys thought-provoking messages by way of silhouette, print and embellishments. The bandage dresses of Azzedine Alaïa and Hervé Léger had the whole world celebrating the female form in all its curvaceous glory. Hyper and surreal digital prints by Peter Pilotto and Mary Katrantzou signified a new era in design, one that emphasised the constant need to innovate. And glittering lurex and sequins à la Cher and Marie Osmond mirrored the disco balls of the 1970s in a call to the dance floor and all its thrills. Carpe diem, Stepford.

It is easy enough to overlook eyewear when it comes to voicing out causes or illustrating movements. Yet, these once utilitarian accessories ought to be closer to the top of the list.

According to a 2011 research study by Michael J. Brown, assistant professor of Psychology at the State University of New York, eyeglass wearers appear more honest, sophisticated, dependable, and industrious. Far from an off-putting factor, a good pair of frames potentially draws the right attention to a person and increases the chances of him or her being taken seriously.

At the forefront of important issues, IC! Berlin continues to address global matters in its coveted collections. Here are two of our favourites.


IC! Berlin X Tarian

This collaboration sees the return of the company’s former bookkeeping intern Jeremy Tarian. After his 2009 internship, during which he won his first of two Silmo d’Or awards for optical design, Tarian studied at New York’s prestigious Parsons School of Design and later launched his own label in 2012.

The collection uses custom cotton acetate laminates curated by Tarian (also a sort of a play on the word “vegetarian”) and named (for some of his beloved cruelty-free foods. There is A for asparagus, B for beetroot, C for courgette, D for dragon fruit, and E for echallot.

It is the perfect option for consumers who want to know where their favourite items come from, who believe in the virtues of fair trade, vegan and organic. As the disclaimer reads: “No animals were used, harmed, offended, ridiculed, embarrassed or made to feel unloved in the making of this collection.”

Sounds good to us.


IC! Berlin Urban

Inspired by the brutalist architecture movement of the mid-20th century, this range is described as a 3D-printed summer vacation for the face. The idea is to rebel, to resist joining the massive exodus of sun-seekers fighting for a spot on the beach and instead, just chill out in the city, now a haven of crowd-free spaces and cleared of pollution.

Styles include Metropolis, Uptown, Downtown, Utopia and Dystopia, each an invitation to explore the urban landscape, to discover the inherent charm of landmark buildings and housing estates as the warmth of summer radiates from quiet concrete.

Capturing the colour palette of the city, shades of quicksilver, chrome and graphite play with romantic hues of rose gold, ivy green and faded mint – pretty combinations that will make you fall in love with home all over again.

This article first appeared in Focus Malaysia Issue 248.