The Grand Tour
Brian Cheong | 05 Jan 2018 00:30
The first Grand Seiko boutique in the world along glitzy Rodeo Drive in Beverly Hills

Early last year, and emboldened by its positive reception internationally, Grand Seiko officially became its own brand, with the name of parent company, Seiko, absent for the first time on the dials of the new collection.

While Grand Seiko has a history beginning in 1960, it wasn’t until 2000 that it was launched on the global market. When it was first created, it was envisioned as the “ideal watch with standards of precision, durability and beauty that would lead the world”.

True enough, Grand Seiko would go own to collect many accolades. Its very first movement, the manual-winding Caliber 3180, which was conceptualised, constructed and assembled entirely in-house, received a chronometric rating of excellence from Bureaux Officiels de Controle de la Marche des Montres, an independent arm of the Official Swiss Chronometer Testing Institute.

In fact, throughout the Sixties, its accomplishments superseded its ambition, breaking expectations with each new movement that culminated in Grand Seiko picking up seven of the top mechanical places at the prestigious Neuchatel Observatory Chronometer Competition in 1968.

Most recently, Grand Seiko Hi-Beat 36000 GMT Limited Edition walked away with the “Petite Aiguille” award for best watch under 8,000 Swiss franc at the Grand Prix d’Horlogerie de Genève 2014, considered the Oscars of the watch industry.