Wrist Management
Jennifer Choo | 07 Jul 2017 00:00

The Swiss Army knife is one of the most recognisable icons of utility and smart design. Made exclusively in Switzerland by Victorinox since the turn of the 19th century, this tiny classic of industrial design is equipped to tackle all sorts of mundane tasks and emergency situations within a small piece of stainless steel, folded into a red plastic case and stamped with a silver cross that fits into the palm of a hand.

About 30 years ago, Victorinox diversified into watches after the harsh reality of 9/11 hit, and utility knives were banned from being taken on board flights. Watches were a natural evolution for a brand already known for its precision, quality, and functionality.

Fast forward to today and Victorinox watches have established themselves as a well-regarded name in the industry. Take, for instance, the flagship I.N.O.X. range which perfectly balances design and performance, having passed at least 100 quality control tests.

According to Alexander Bennouna, CEO of Victorinox watches, the first generation of I.N.O.X. was so popular that the watches were also showing up on the wrists of the fairer sex. This led to the creation of the I.N.O.X. V range, a modern high-performance timepiece just for ladies.

“V stands for versatile, vivacious, victorious – all qualities which we believe describes the woman of today. Modern women have a very active lifestyle. When we introduced the first generation of I.N.O.X in 2014, there were a lot of ladies wearing it so we thought we should take it a step further and design a watch more adaptable to smaller wrists,” Bennouna shares in this exclusive interview in Kuala Lumpur.

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