Matrix Invent appointed SAP Cloud CRM reseller
MATRIX INVENT | 27 Oct 2017 12:23
MATRIX INVENT MSC Sdn Bhd has been appointed the SAP Hybris Cloud for Customer reseller in Malaysia, making it one of the largest regional value-added resellers (VARs) in Malaysia.  

The homegrown IT solutions company is made up of a team that has more than 10 years of business experience in value-added resellership, consulting, software engineering, telecommunications, enterprise solutions, ecommerce  and mobile solutions. The company has offices in Malaysia, Singapore, Indonesia and Australia, and its regional partners include OpenText, Gemalto, SAP, SOTI, BigWave, and Canary Historian.  

“SAP Hybris Cloud for Customer is a mobilefirst, cloud-based customer relationship management (CRM) application designed to meet the needs of today's sales and service professionals, who require information about  customers any time, anywhere. It is a costeffective integrated solution that focuses on ease of use and increasing production, rather than spending time entering information,” said SAP Malaysia managing director Terence Yong.  

As a VAR, Matrix Invent offers regional countries fulfilment, thus adding value whenever there is a business alignment. This opens up the opportunity to form niche partnerships between Matrix Invent, global  software principals, and customers. 

“Matrix Invent will continue to expand its  regional presence to support clients'  businesses in the region. In addition, we are  also focusing on research and development  activities of financial applications and systems  that will allow companies to comprehensively  engage with their customers, promote  employee empowerment, optimize business  operations, as well as re-invent new products  and business models swiftly,” said Joe Poh,  managing director and founder of Matrix  Group of Companies.  

The company aims to continue expanding its  regional presence in Asean to support a  growing clientele database, as well as build a  strong technical fulfilment team and regional  VAR partners. Its clients include multinational  companies and government agencies such as  Maybank, Hong Leong Bank, RHB Bank,  Standard Chartered Bank, AmBank Group,  UOB Bank, British American Tobacco, DiGi  Telecom, AIA Insurance, Great Eastern Life,  Petronas, MIDA and Putrajaya.  

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