Markets
Boycott Black Friday, save the world
Andrea Felsted | 29 Nov 2019 00:30

On London’s Oxford Street last weekend, you could almost forget we were in the midst of a retail apocalypse. Christmas lights and a slew of special offers marking an ever earlier start to the imported bargain frenzy, Black Friday, brought out the crowds. Similar holiday cheer and promotions have spread elsewhere in Europe too.

But European retailers face a new worry: Shoppers are deliberately staying away in order to safeguard the planet.

Conspicuously skipping consumption is a long-term threat. But when it comes to Black Friday, the more shoppers who shun it, the better.



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