Snippets
Reader's Digest: 53 brands close to M'sian hearts
Focus Malaysia 13 Jun 2019 15:31
53 brands close to Malaysian hearts emerged as the Platinum and Gold Award winners at the Reader’s Digest Trusted Brands Awards 2019 as voted by Malaysian consumers last night.

Reader’s Digest, one of the world’s most recognised and valued family magazines, organized this annual event for the past 21 years to  acknowledge brands that embody the qualities of integrity, honesty and transparency.

According to Editor-in-Chief of Reader’s Digest, Louise Waterson, the magazine acknowledged the sustained effort involved for these organizations to build a brand that consumers can trust. Other than securing and maintaining brand’s trustworthiness, these retail and service companies understand the power of social media these days in influencing consumer’s purchasing decision.

“Judging from the results in the 2019 Trusted Brands Survey, longevity in the market plays an important role in securing and enjoying consumers’ trust. Brands that continue to offer genuine quality and value hold our trust,” say Waterson. “The same trustworthy qualities that were attractive to our grandparents remain the primary motivators today. But the presence of established social media communities now means people can seek online testimonials of fellow consumers before making their purchasing decision. A well-managed social media account is a valuable tool in fostering ongoing trust – something these successful trusted brands recognise”.

The 53 brand winners were announced from a diverse sector; food and beverages, personal care products, healthcare operators, household electronics, financial institutions, property developers, service sector and motoring.

Platinum Trusted Brand Awards were given to brands that topped their category with an overwhelmingly higher score than their nearest competitor. These include Spritzer, Nescafe, Knife cooking oil, SK II, Canon, Samsung, Shell, DHL, Universiti Malaya and Maybank.

Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals. These include Pos Laju, CIMB, Petronas, Universiti Teknologi MARA, Amway Nutrilite, Apple, Honda, Toyota and Starbucks.

“Since its inception in 1999, the Reader’s Digest Trusted Brands has grown from 11 categories and 22 brands to 50 categories and 50 brands. Over the years, the Reader’s Digest Trusted Brands survey has served as a significant benchmark in various industries, with its capability to identify which brands and services, as well as personalities, consumers trust the most,” said Waterson again.

Also at the event, Datuk Lee Chong Wei, Henry Golding, Adibah Noor and Raja Azura were lauded as the winners for the personality category. Datuk Lee Chong Wei was voted the Most Trusted Sports Personality following his achievements year after year including the Silver Medal for the Olympics in 2008. Riding on the Crazy Rich Asians mania, Henry Golding won the Most Trusted TV Host/Presenter for News & Current Affairs.

It is no surprise when local entertainment veterans, Adibah Noor and Raja Azura won the Most Trusted Entertainment/Variety Presenter and the Most Trusted Radio Presenter with so many accolades received over the years through their works in films, television, radio, events and many more.

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