Snippets
Zureli green talks series help business go greener
Focus Malaysia 14 Mar 2019 14:02

Zureli partners with Medini Iskandar Malaysia Sdn Bhd (MIM) to co-host a series of nine business-to-business (B2B) events in 2019 called ‘Green Talks with Business’. The talks will be held on monthly basis for targeted and tailor-made seminars for specific industry sectors with focus on sustainability, green technology and eco-friendly products. The first Green Talk on Food & Beverage industry was held in Medini City on Tuesday, 12 March 2019.

The concept of ‘Green Talks with Business’ is to facilitate discussions between industry and suppliers of these solutions which can address some of today's environmental problems. Those who are involved in this dialogue include relevant NGOs, innovative start-ups and government agencies which are addressing social, environmental and economic sustainability. This series was launched in August 2018 in Iskandar Puteri and has proved itself as a fantastic way of engaging various businesses in the green dialogue.

“Those attending from industry gave good feedback. The aim of these focused B2B networking and marketplace events is to encourage eco-friendly and sustainable practises by the industry. The implementation of which, not only reduces negative impact on the environment but also helps businesses save costs and address the evolving buying habits of customers due to increasing awareness on environmental issues globally. For the 2019series, which will be held in Medini City, we are excited and honoured to be partnering with MIM, who are also vocal about green and sustainable living”, said Dr Sharan Sambhi, Events Director of Zureli in Malaysia.

Dr James Tee, Managing Director/ Chief Executive Officer of MIM added, “Zureli’s 'Green Talks with Business' is aligned with our vision of creating a smart, green and sustainable city. As the master developer of Medini City, we are constantly looking for ways to educate our growing community on the importance of incorporating sustainable values in our daily lives. Hence, we are delighted to be partnering with Zureli to co-host this Green Talk series aimed at producing actionable ideas that can make a real difference in the industry as well as in our economy.”

Sustainability is becoming an important part of strategic planning and corporate social responsibility for many companies. ‘Green Talks with Business’ is designed to bring new solutions and ideas to the conversation that will help us all reach these goals. Today’s consumers are increasingly concerned about green issues and are more likely to engage with businesses that are perceived as sustainable. A sense of corporate responsibility is also driving this agenda across most sectors of industry, which is why Zureli has developed ‘Green Talks with Business’.

Most SMEs and corporate companies have a sustainable policy in place, and ‘Green Talks with Business’ helps them to implement them. On the other hand of the equation, innovative companies with green products and solutions are looking to expand their customer base or territory or enter a new market segment, as well as finding strategic partners or distributors so they would welcome the opportunity to introduce their offering to specific market segments through the green talks’ platform. Green Talks are a collaborative effort which aims to facilitate and speed up these necessary changes with focus on the business sectors.

There will be nine events, which will be held in Medini City until November this year, targeted to different industry sectors namely food and beverages (F&B), facilities and hotel management, landscaping, construction, consumer goods, food manufacture, supply chain, interior design and industrial operations.



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