Celebrate the vibrant colours of community with Lúbna Raya 2020 collection

Youthful and quirky modest wear styles packed full of personality.

ZALORA, Asia’s Online Fashion Destination, is proud to unveil the latest Raya 2020 collection from its own exclusive modest wear label, Lúbna. Centered around celebrating all the layers of our community, the Lúbna Raya 2020 collection was created with the Lubna customer in mind — the trendsetter who breaks the fashion mould with his/her playful yet timeless sense of style. Paying homage to the traditional aspects of Raya but with the quintessential youthful Lúbna flair, this year’s collection was also brought to life in a mini fashion film.

This year, Lúbna dares to be different by showcasing that it is so much more than just a fashion label, rather it’s an entire lifestyle. From your balik kampung journey to the quality time spent with family and friends, Lúbna wants to be your stylish companion throughout this festive period. Encapsulating the joy and high-spiritedness of Raya, the Lúbna Raya 2020 mini fashion film showcases a number of key styles from the collection, all of which are available exclusively on ZALORA. The Lúbna Raya 2020 collection consists of 565 styles for women (including 67 Lúbna Curve silhouettes) while the men’s Lúbna Homme collection features 72 distinct designs, proving that there is a Lúbna look for everyone.

In terms of design, the Lúbna Raya 2020 collection sought its inspiration from the art of flower pressing. Much like how the process of flower pressing requires a delicate and meticulous touch to ensure the beauty of the flower is carefully preserved, the Lúbna Raya 2020 styles were designed in the same light, resulting in trendy yet impeccable pieces that withstand the test of time.

Flower pressing elements can be seen in the various textured fabrics and floral appliqués dotted throughout the collection. Traditional kurung and kebaya silhouettes undergo a modern twist, thanks to playful prints, soft pastel hues as well as vibrant colours. Those looking to stand out in a crowd can definitely do so with the selection of Lúbna styles that features bold sequin and beading embellishments. For male counterparts, the fashion-forward Lúbna man can put a spin on the classic baju Melayu with graphic patterns and rich contrasting colours.

The Lúbna Raya 2020 collection is now available exclusively on www.zalora.com.my with Lúbna pieces ranging from RM35 to RM314 while Lúbna Homme styles range from RM79 to RM149.

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