‘Lights Off’ for the old eCurve to make way for a new project

IT is a sad day when businesses have to close their doors permanently due to unforeseen circumstances.

In the case of eCurve, which is operated by Damansara Entertainment Centre Sdn Bhd, a subsidiary of Boustead Properties Bhd, its “Lights Off” occasion yesterday marked the start of a fresh beginning, with talks of transformation in the works.

Despite having to put an end to an era, there are plans for a new landmark development already underway, which will be seen as an urban rejuvenation of eCurve by Boustead Properties.

“We have taken proactive steps to engage with current tenants and to relocate selected ones to the Curve to bring shoppers the same joy and experience that are synonymous with the brand,” Boustead Properties senior general manager of property management and investment Jazmi Kamarudin informed.

Meanwhile, mall management has taken measures to ensure there is seamless, uninterrupted connectivity between the Curve, the well-occupied commercial offices and the MRT Surian Station.

There will be a well-lit pedestrian access tunnel for public use. The redevelopment of eCurve will see new exciting features complementing the Curve, which will continue operating as the main neighbourhood shopping mall in Mutiara Damansara. – Apr 1, 2021

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