KARD talks about being ASICS Southeast Asia brand ambassador and its future.
Korean pop quartet KARD recently made big waves at Sunway Pyramid, celebrating the launch of ASICS iconic GEL-BND shoes. The group which is the brand’s regional ambassador delivered an electrifying performance on the indoor stage for their fans in Malaysia.
The co-ed group, which consists of two males and two females – BM, J.Seph, Jiwoo and Somin – were in Malaysia for the second time and talked about their experience.
“It’s a very different feeling from before. This time we are here to celebrate the comeback of GEL-BND. We are not just here to appear as the brand ambassador, but we are here to celebrate the brand and make sure that people will receive it well,” explained J.Seph.
“Personally I’ve only been wearing ASICS since middle school. I like the running shoes that they released back then because I used to be on track and field and I play football. The shoes were very comfortable so since then I only wore ASICS. So, I’m thrilled and honoured to be the brand ambassador,” said the main rapper for KARD.
The GEL-BND was first introduced in April in limited quantities, but now ASICS has brought back the shoe silhouette in seven new original colourways. As one of the ground-breaking acts in the Korean music scene, KARD has been the epitome of bold and chic and now fans can master the art of being effortlessly cool with these KARD approved sneakers.
“We would like to thank our styliss; they always style us so that we feel more confident and it also adds a personal touch kto each KARD member. In real life, our styles are not that different from our stage outfits,” explained BM.
J.Seph explained how he incorporates the GEL-BND Black/Black into his personal style. “The design and colour really matches what I wear today, so this is very easy for me to incorporate into my daily wardrobe.“
Since their debut in 2017 with Hola Hola, KARD has gained immense success, making them one of the most popular co-ed groups to emerge from Korea. They have toured all over the world, including the United States, Europe, Australia and Asia, garnering an international fanbase. After ending their American tour in October, KARD is continuing to create more material for their fans.
“I think we want to be more diverse in the next album. We don’t want to stick to one genre only, and each song has our stamp of individuality. As far as what is going to be on our next album – the title song and what kind of songs will be in it – we are in the process of making it right now. I don’t want to get too many people’s hopes up yet, but I know one thing for sure, it’s going to be a dope album,” enthused BM.
The ASICS GEL-BND is available at all ASICS stores and online at www.asics.com.
