THE year 2020 marks an exciting milestone for eSports in the region as Malaysia’s first Esports City has been unveiled as the go-to destination for international eSports events, thus firmly establishing Malaysia’s eSports footprint locally, regionally and globally.
Driving this trajectory in eSports advancement is Esports Business Network (EBN), Southeast Asia’s largest eSports marketing group.
The company was formed through a recent merger between two leading eSports companies in the region, Orange Esports Café, Malaysia’s largest eSports café business and The Gaming Company (TGC), Southeast Asia’s leading and award-winning full-service eSports marketing agency.
EBN’s group of companies also includes Prime Live (an eSports talent management agency), Orange Esports (a prominent eSports team organisation) and the Borneo Gaming Company (Borneo’s first eSports marketing agency).
The RM4 mil full-service EBN Esports City located on the top floor of Quill City Mall in Kuala Lumpur is Southeast Asia’s biggest eSports facility.
Purposefully designed as the ideal eSports-ready location across a sprawling 65,000 sq ft, it is equipped with the latest technology and support systems to host world-class eSports tournaments, events and conventions.
The EBN Esports City currently comprises the EBN Esports Arena, the Orange Esports Club, a premium eSports café, the new EBN headquarters and three fully equipped live broadcasting studios.
The EBN Esports Arena is a 10,650 sq ft column-free event hall with comprehensive production and broadcasting facilities to accommodate up to an audience of 1,000 and is ideal for brands seeking a holistic eSports venue.
The Orange Esports Club is built as a 360° eSports community event and lifestyle experiential space across PC, mobile, and console to nurture a heightened eSports experience for both casual gamers and professional eSports players.
“Having been part of the fast growing esports industry for close to two decades, we believe it is opportune to expand our offering and introduce a fresh concept to the market for both brands and communities,” noted EBN’s group CEO Adrian Gaffor.
“While 2020 has been a test of resilience given the global chaos with the health pandemic, nonetheless, eSports has experienced tremendous growth and accomplished outstanding milestones. We are poised to ride this wave of opportunity for the Southeast Asia region.”
At present, Malaysia is ranked #21 globally with more than 14 million gamers and an estimated revenue of RM2 bil. – Dec 9, 2020
