TELCOS and over-the-top (OTT) providers are exploring innovative solutions to monetise, generate additional income streams and retain customers in the e-sports industry, rather than burning large sums of money to develop in-house games.
With that in mind, Matchroom.net built an end-to-end e-sports platform to be made available via mobile and web that is uniquely designed to respond to the evolving demands of consumers, equipped with business-to-business (B2B) solutions for brands and businesses.
“The technology and expertise behind Matchroom.net were cultivated specifically to recruit, engage, retain and monetise the mass e-sports market the region offers,” said Matchroom.net co-founder Keith Long.
He added that the high adoption of smartphones replacing traditional PCs ended up creating a large market space with untapped opportunities and will be ‘supercharged’ after the 5G rollout, especially in Asia.
“Consumers who previously had limited access to gaming devices and titles can now fully participate in mainstream gaming,” opined Keith, who is also the CEO of LEET Technology Inc, parent company of Matchroom.net.
Recently, India’s largest payment company Paytm Group established a partnership with LEET for the latter to provide e-sports tournament management services through Matchroom.net to its subsidiary, Paytm First Games and its partner companies for its international expansion.
“Our focus is on the rapidly expanding markets of Southeast Asia and we have developed a business model tailored to the unique opportunity that the markets offer. Our business strategy places us in a strong position to benefit from the rapidly-accelerating change,” Keith added.
Matchroom.net is already revenue-generating with the potential for rapid upscaling through partnering in strategic markets (for quick revenue streams).
Meanwhile, LEET’s focus on the Asian e-sports market is projected to drive its revenue growth at a rate well-above the industry average.
It projects a revenue reaching US$57.7 mil by 2025, up from US$425,000 in 2020, giving a compound annual growth rate (CAGR) of 167% over the five-year period.
LEET is currently in advanced discussions with several other leading regional telco players which, upon successful conclusion, will give the e-sports entertainment company access to countries representing over 99% of Southeast Asia’s gaming market by revenue. – Feb 22, 2021