By Aqalili Azizan

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo’s First Care Activation Serum Ex resets the skin’s balance to deliver radiant skin.

There are five signs of ageing – the loss of resilience, vitality, nourishment, clarity and elasticity. By applying the serum directly after cleansing, it helps to deflect these five signs, and reactivate healthy and youthful looking skin.

JAUM Balancing Complex five heritage ingredients.

JAUM Balancing Complex™ is Sulwhasoo’s original and popular formula for perfecting the skin’s balance. It contains five heritage ingredients – Peony, Sacred Lotus, Solomon’s Seal, White Lily and Rehmannia – which leave the skin smooth and moisturised.

The serum also features Sulwhasoo’s innovative technology – PREXtract Process – a technology that applies JAUM Balancing Complex but is enhanced with active ingredients to boost the absorption of skincare products into the skin.

With all the precious natural ingredients inside, it’s no doubt that the First Care Activating Serum Ex is the brand’s number one best-seller in both South Korea and globally. Another new chapter of the serum sees the brand unveiling the Star Limited Edition packaged in a beautiful golden chrome colour.

Available in 120ml at RM495, the limited edition packaging is available at selected Sulhwhasoo outlets.

For more information about the Sulwhasoo First Care Activating Serum, visit

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