By Aqalili Azizan
Korean luxury beauty brand The History of Whoo is a harmonious blend of modern science and oriental herbal medicine.
Luxurious skincare The History of Whoo is bringing the beauty secrets of the ancient Korean royal court back to life! Launched in 2003, The History of Whoo began when the National Government of Korea commissioned LG Household and Healthcare to create a skincare brand that would represent the country’s tradition.
All of Whoo’s skincare series were formulated in collaboration with ancient scripts such as the Compendium of Materia Medica and Dongui Bogam. The main ingredients of Whoo include GongJinBidan, which they say gives one healthy, youthful, radiant and flawless skin.
The modern scientific reinterpretation of GongJinBinDan comprises a combination of Deer Antler, Angelica Gigas, Wild Thyme, Asparagus Cochinchinensis, Cornus Officinalis and Formitella Fraxinea. Every ingredient is blended with care, based on a royal secret formula.
Whoo’s signature product, Bichup Self- Generating Anti-Aging Essence, restores the skin’s natural beauty. Combined with ChoJaHaBiDan, Ja Saeng Powder that is made from six Asian herbs derived from plant placenta activates cellular repairs, erases wrinkles, regains elasticity and makes the skin glow.
Interestingly, Whoo products are also used as South Korea’s diplomatic gifts! The premium line, HwanYu package, is an inspiration from the National Treasure No.287, Baekje Giltbronze Incense Burner. The phoenix spreading its wings delivers messages of aspiration for noble skin.
The History of Whoo’s products are available at Zalora, Parkson (Gurney, Pavilion and Imago outlet), Aeon (Mid Valley, Tebray and One Utama outlet) and Isetan KLCC.
For more information about The History of Whoo,visit www.facebook.com/thehistoryofwhoomalaysia.