SHENG Tai International Sdn Bhd, an award-winning property group, is offering the three Fs comprising fashion, food and franchise to current and aspiring entrepreneurs in Malaysia.
The home-grown company which boasts presence across the Asia Pacific region has recently signed an agreement with FashionTV, the world’s leading platform for trending fashion and lifestyle broadcasting, to become the channel’s master franchise license holder of F Café in Malaysia.
F Café is a unique food & beverage concept that blends together the world of fashion with an exceptional dining and lifestyle experience that goes beyond the norm.
As the master franchisor of F Café in Malaysia, Sheng Tai International is inviting Malaysians to collaborate or to take up their own franchise of F Café.
The company plans to open a total of 10 F Cafés in Malaysian by 2023. The inaugural F Café’ will be opened in 2021 at The Sail which is Sheng Tail’s flagship RM6.5 bil GDV (gross development value) integrated development in Melaka.
“Opportunities abound in spite of the global health crisis. Malaysia’s economic resilience as well as business friendly environment offer attractive prospects to clever entrepreneurs seeking to capitalise on recovery and sharp growth trajectories,” noted Sheng Tai’s founder and chairman Datuk Leong Sir Ley.
“F Café is already an established brand known for the trendiest ambience, hottest food and ‘happening’ events.”
The Sheng Tai franchise model is designed to operate optimally as a well-oiled system with each value chain designed to ensure consistent product quality, service excellence and supportive business operations.
According to Leong, F Café can be found all over the world, including Tokyo, Vienna, Prague, Tel Aviv, Dubai, Cairo, Bangkok and very soon, Melaka. Since it opened in 1994, the franchise caters to over 200,000 customers worldwide every month.
“This is a franchise that is perfect for entrepreneurs who appreciate both haute couture and haute cuisine. Franchise opportunities are easily customisable to meet the location’s market dynamics,” she pointed out.
In an effort to support the local business community during this unprecedented time, Sheng Tai has set up a RM10 mil fund to assist Malaysia’s franchise industry.
The fund is accessible to the entire franchise community who are members of the Malaysian Franchise Association (MFA). These include franchisors, would-be franchisors, master franchisees, would-be master franchisees as well as suppliers and vendors of franchises.
Aspiring entrepreneurs who wish to open their own F Café in Malaysia or enquire about the Sheng Tai fund can contact +6011 3737 3399. – Nov 27, 2020
