PUTRAJAYA: The Finance Ministry will continue its efforts to expand financial literacy among the people, especially the younger generation and entrepreneurs, through programmes such as the Putrajaya LIFT (Literacy in Financial Technology) Festival.

Finance Minister Lim Guan Eng said the government wants to help small traders understand the financial management and marketing aspects to ensure their business would grow well.

“If we do not know how to manage finances, we will be facing difficulties despite recording robust sales. Packaging is also important, as it is difficult to penetrate markets if the packaging is not attractive.

“Marketing products online is the current trend. Online sales are bigger than sales in supermarkets and elsewhere,” he told a media briefing on the Putrajaya LIFT Festival here on Dec 12.

The two-day festival, starting on Dec 28, will be held at three locations in Precinct 2, Putrajaya – Menara PERKESO, Suasana PjH and the Ministry of Finance Complex.

Lim said the festival, organised in collaboration with Bank Negara Malaysia, would be launched by Deputy Prime Minister Datuk Seri Dr Wan Azizah Wan Ismail on Dec 28, while Prime Minister Tun Dr Mahathir Mohamad would officiate the closing ceremony on Dec 30.

He said the festival would have a fun and interactive concept showcasing performances of art and technology that would also offer a peek into the future of finance.

“At the same time, the festival will provide inspiration as well as relevant and practical information for financial empowerment in today’s dynamic world of technology and digital,” he added. – Bernama

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