KPJ Tawakkal Hospital boosts medical tourism

KUALA LUMPUR: KPJ Tawakkal Specialist Hospital, a unit of KPJ Healthcare Bhd, will contribute 15% of its earnings to the group’s 2020 total medical tourism revenue target of RM200 mil.

KPJ Tawakkal KL chairman Jasimah Hassan said the decision follows the hospital’s initiative to add Kuala Lumpur’s initials to its name and rebrand as KPJ Tawakkal KL Specialist Hospital (KPJ Tawakkal KL) in a bid to promote the city as the preferred destination for health tourists locally and internationally.

She told reporters after the rebranding ceremony here today that KPJ Tawakkal KL as of 2019 had generated RM14 mil in revenue with more than 20,000 international patients recorded.

The hospital in 2017 received the platinum KL Mayor’s Tourism Award in the Medical Tourism Category for its high standard of excellence in medical tourism services, she pointed out.

“I believe we will also be a good representative of Kuala Lumpur in the international market, in line with the government’s aspiration to make the country a destination for international travellers seeking world-class healthcare services,” she added.

Jasimah said the move also coincided with the launch on Jan 1 of Malaysia Year of Healthcare Travel (MYHT) 2020 or #MyHealthis2020, the first major international healthcare travel campaign by the Malaysian Health Travel Council (MHTC).

She said KPJ Tawakkal KL presently caters to health tourists mainly from Indonesia, Somaliland, the Middle East and 140 other countries, in addition to the growing number of local patients.

“This hospital has made it our focus to continue bringing in new technology while also improving our services for the benefit of our patients, no matter from within Malaysia or abroad.

“In tandem with this, KPJ Tawakkal KL is also launching (today) our new online mobile application dubbed ‘PRIHATIN Buddy’ which has a built-in purchase-for-me facility whereby patients can order from retail outlets in the hospital without having to leave their beds and pay cash on delivery,” she said.

Earlier, Jasimah said KPJ Tawakkal KL has further enhanced its cardiac response service with a round-the-clock team to give patients fast access to life-saving emergency treatment.

“The cost of treatment in Malaysia is highly competitive and KPJ Tawakkal KL continuously ensures our prices remain affordable but with better quality compared to our regional peers.

“As part of the KPJ Group of hospitals and in conjunction with 2020 being Health Tourism Year, KPJ Tawakkal KL is offering 20 packages comprising a wide range of multi-disciplinary services, with reduced prices up for grabs for both local and international patients,” she added.

The main packages include ‘Peace of Mind Normal Delivery 2020,’ ‘Lithotripsy Treat Your Kidney Stone 2020,’ ‘Cataract Clear Vision 2020,’ ‘20-for-20 Screening,’ ‘Care Your Heart 2020,’ and ‘Dental 2020 For Couples.’ – Jan 10, 2020 Bernama

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