KUALA LUMPUR: Maxis Bhd achieved a hattrick when it made a clean sweep of highly-coveted brand accolades at the Malaysia Effie Awards 2019, Kancil Awards 2019 and Putra Brand Awards 2019.
In a statement on Dec 9, Maxis said it won the ‘Brand of the Year’ award at the Malaysia Effie Awards 2019, taking home one gold, one silver and four bronze awards.
It clinched the coveted Advertiser of the Year and Gold Award for Best Use of Cultural Insights in the Brand Experience & Activation category, for its Deria Takbir campaign at the Kancil Awards 2019, and took home the inaugural Putra Hall of Fame and Platinum Award at the Putra Brand Awards 2019.
The Effie, in its 12th edition this year, honours achievements by campaigns that meet and exceed marketing communications objectives with a focus on effectiveness.
“This achievement is notable due to the unique criteria of the respective award shows; whereas the Putra Brand Awards is based on the feedback of consumers, the Kancils are judged largely by the creative industry and the Effies are helmed by leading practitioners in marketing.
“Maxis is committed to a culture of excellence in branding and marketing, in line with continuous efforts to relate to and enable consumers to always be ahead,” it said. – Bernama